ZIPPO
Zippo came to us as a wonderfully quirky, iconic brand struggling under the extreme pressures of cultural change and legislative demands. Cigarette smoking was on the decline, so what do you do with a brand that is really good for nothing other than lighting a smoke? Well, use it to start something else, a romance, a fire, or maybe just a conversation...
Awards & Press: MPA Kelly Finalist, CA, local, regional & National ADDYs. This was the last work created by my agency, egan/stjames, what a way to go out.
