AARP

American Association of Retired Persons? Aren't they for 80 year olds? Ugh. No one wants to be a member of that club, yet they continue to push and push. Sending those mailers (14 times a year) to anyone approaching their 50’s mailbox. We needed to give people a reason to rethink what membership in AARP is about and who it is really working for with programs and services that are relevant to the younger side of the dark side. Results: We raised awareness and positive consideration by 7000% and membership followed by converting thousands.