UBS
What happens when a Swiss Bank opens
on Main Street USA?
The world of financial services is a constant churn of mergers and acquisitions. The merger of Swiss giant, UBS Warburg, and the American brokerage, Paine Webber could have been just one more. Unless we could make it mean something very special to that ultimate consumer, the high-net-worth individual. The key was understanding what the perfect resource would look like massive global scale and real personal attention. UBS brought the scale. Paine Webber brought the personal service. For once, a marriage made on Wall Street had real value to its customers.
