#amatricetorn

Sometimes health & wellness simply means, healing. And that is what we were doing with TORN. In 2016 a 6.2 earthquake struck the Italian town of Amatrice, three years later the town still lies torn and in ruins. The idea, #helpusbringthepiecesbacktogether. We commissioned 50 artists from around the world to create a one-of-a-kind artworks, then film themselves tearing it in two. We posted all the pieces to Instagram and Facebook, which culminated in an eBay auction to reunite the pieces and create a symbolic “healing effect” for the work and community.” Results & Press: Thousands of euros were generated through the auction for the displaced families of Amatrice. Front page special issue in Italian Media Il Corriere Buone Notizie, New York Times, Il Corriere della Sera, Buone Notizie issue (Italian national daily newspaper), Huffington Post Italia, Cronache Fermane (Italian local daily newspaper), Il Resto del Carlino (Italian local daily newspaper). Reviews on social networks: The Creative Company (internationally renowned publishing house based in Mankato, Minnesota) Huff Post Italia, Merende Selvagge (Italian writers blog).