Panadol

Panadol C&F is the global version of acetaminophen pain reliever (I also worked on Tylenol, creating the "Not playing is not an option" campaign) as such we had to revitalize an aging chemistry and brand and contemporize it. So we posed the question, "what would happen if the pain was gone"? Well, "life would take it's place". This spot, for Southeast Asia, is one of several from super-shoots we did around the world for markets in Asia Pacific, LATAM and the Middle East.